What Forward-Thinking Hotels Are Prioritising in 2026 Walk into a newly opened luxury hotel today and you might notice something subtle. The marble bathrooms are still there. The soft robes still hang perfectly pressed. The slippers still feel indulgent underfoot. But look a little closer. The tiny plastic toiletry bottles that once lined the vanity are disappearing. The water bottle may now be glass instead of plastic. The room lighting quietly adjusts when guests enter. Lux

1. First Impressions Happen Fast Before guests explore the view or try the room service, they notice the essentials: the bed linens, the...